A growing spotlight on the environmental and social toll of the fashion industry has brands scrutinizing their value chains. The industry is among the largest consumers of water and generates up to 8% of global carbon emissions, while over-production (and consumption) result in tons of used textiles ending up in landfills each year.
Paris-based Fairly Made offers comprehensive software to help fashion brands bring visibility to their supply chains and manage their impacts. Textile life cycle analysis, for example, enables brands to optimize material choices and improve processes; digital passports track the origin of raw materials and manufacturing.
The women-led company raised €15 million ($16.2 million) from BNP Paribas Solar Impulse Venture Fund, GET Fund, ETF Partners and Frenchfounders.
“By combining traceability, ecodesign, and consumer transparency, we are equipping the fashion industry with the tools needed to drive meaningful change,” says Laure Betsch, who, with Camille Le Gal, cofounded Fairly Made in 2018.
Ecological solutions
“Once a nice-to-have, supply chain visibility has now become a critical first step in implementing sustainable practices,” said Laura Wirsztel of BNP Paribas SIVF.
The ecological transition fund, which invests in solutions from food and agriculture to industrial innovation, clinched €172 million ($188 million) in January from corporations including ADP Group, institutional investors such as AGPM, and family offices.
Among the fund’s other investments: UK-based NatureMetrics, which is developing a system for measuring and monitoring biodiversity based on environmental DNA samples, and US-based Chemix, which uses generative AI to design battery systems.
