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The need for a new strategy for raising living standards for poor Americans was the catalyst for the F.B. Heron Foundation to go âall-inâ for impact.

The mid-sized foundation is in the process of aligning all of its $300 million in assets with its mission of helping people and communities help themselves out of poverty. Clara Miller, president of Heron, narrates the transition in her recent essay,âBuilding a Foundation for the 21st Century.â
Heronâs shift, and the urgency of redirecting capital more broadly, is driven by rising inequality and falling living standards, Miller says. We cannot rely only on nonprofits âto be a cleanup crew for the inevitable mess real capitalism leaves in its wake.â
Hear Clara Miller on Steering a Course Toward Shared Prosperity on ImpactAlphaâs Returns on Investment podcast.
The banking crisis spurred Heronâs to commit â100% for mission.â Heron had worked to abate poverty since it was founded in 1992. In the Great Recession, Miller and others at Heron were forced to admit that âpeople are worse off than when we started the foundation.â Asset-building wasnât enough; there needed to be more jobs throughout the economy.
Foundationsâ role is to mission-align their assets to nudge the economy in a new direction. âWeâre in breach of our fiduciary responsibility unless we use 100 percent of our assets for mission,â Miller says.
Returns on Investment by ImpactAlpha on Apple Podcasts
Iâm collecting intelligence on what might be called the investment case for shared prosperity. In this moment of populist insurgency, Iâd like to identify clear cases in which raising living standards for those in the bottom three or even four quintiles of income, in the U.S. and globally, is not only pro-growth generally, but also is a good investment. (See, âMaking Better Livelihoods for the Poor an Investable Proposition.â)
Those are the kind of investments the united program and investment teams at Heron is also looking for, so I was eager to catch up with Clara for a podcast chat. Have a listen.